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Insights & Updates

Discover the latest thoughts, insights, and updates from our team on AI, technology, and building the future.

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Friday, December 19, 2025
Sherin Thomas (boatbuilder)

Schema for SaaS in 2026: 6 Markups That Actually Work

Six essential schema markups boost SaaS visibility in search and AI engines. SoftwareApplication, FAQ, HowTo, Organization, Product, and Review schemas drive results.

Friday, December 19, 2025
Sherin Thomas (boatbuilder)

On-Page SEO Upgrades That Rank Service Pages Faster

Transform service page rankings in weeks with strategic title tags, header restructuring, internal links, schema markup, and content depth—no full redesign needed.

Friday, December 19, 2025
Sherin Thomas (boatbuilder)

Visibility to Pipeline Scorecard CEOs Trust

A 3-layer scorecard framework connects marketing visibility to pipeline revenue. Track leading indicators, conversion rates, and revenue metrics to earn CEO buy-in.

Wednesday, September 3, 2025
Sherin Thomas (boatbuilder)

Setting Up Honeypots to Monitor AI Agent Crawling Behavior for SEO

We set up a honeypot to observe how AI agents like ChatGPT and Perplexity access web content. By monitoring their real-time queries, we uncovered key insights—such as how agents break down user questions and respond to tailored API endpoints—providing valuable benefits for content optimization and understanding agentic search behavior.

Thursday, August 21, 2025
Sherin Thomas (boatbuilder)

How LLMs Like ChatGPT Really Crawl the Web And Cache Content: An AI Agent Behavior Experiment

AI search engines like ChatGPT and Perplexity often cite websites without live visits, thanks to clever caching and selective crawling. By observing these bots and AI Agents using a fake site, it’s clear they sometimes masquerade as regular browsers and rely heavily on previously stored content. This experiment uncovers how AI agents access and use online information, challenging common assumptions about analytics and web citations.