Berlin/marketing
§ JOURNALField notes on AI-first marketing

Notes from the marketing frontier.

How we think about strategy, content, demand, and pipeline in the AI era — written by the team doing the work. No fluff, no gated PDFs.

Illustration of a honey jar attracting AI icons like chatbot, search, eye, and speech bubble, with the text ‘Honeypot for AI SEO’ above.
Agent ExperienceFeatured

Setting Up Honeypots to Monitor AI Agent Crawling Behavior for SEO

We set up a honeypot to observe how AI agents like ChatGPT and Perplexity access web content. By monitoring their real-time queries, we uncovered key insights—such as how agents break down user questions and respond to tailored API endpoints—providing valuable benefits for content optimization and understanding agentic search behavior.

Sherin Thomas (boatbuilder)
Sep 3, 2025 9 min
Illustration of an AI robot examining a website through a magnifying glass, observing only a reflected version to symbolize cached content access
Agent Experience

How LLMs Like ChatGPT Really Crawl the Web And Cache Content: An AI Agent Behavior Experiment

Sherin Thomas (boatbuilder)·10 min

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