Berlin/services

Your AI-powered
SEO & AEO team.
Built for
machine speed.

A growth expert embedded with your team, paired with AI agents purpose-built for search — covering Google, ChatGPT, Perplexity, and every surface your customers search. Expert-led strategy, executed at machine speed.

AEO — showing up when people ask ChatGPT, Perplexity & Google AI Overviews.

Free, no credit card Delivered by email
first audit
40min
vs. 8h – 3 days agency avg
work automated
60–70%
the rote work, done by agents
operator time on brand
70%
vs. ~30% at traditional agencies
AI surfaces covered
5+
Google, ChatGPT, Perplexity, Gemini…
Currently working with
Teams running their search presence on Berlin
ReACH PsychiatryBrandRepWity AIElephant EdgeEvoqinsReACH PsychiatryBrandRepWity AIElephant EdgeEvoqinsReACH PsychiatryBrandRepWity AIElephant EdgeEvoqinsReACH PsychiatryBrandRepWity AIElephant EdgeEvoqins
§ 01The contrast

You already know how agencies work.

SEO and AEO in one team, your own senior operator, and changes that ship in hours — not weeks. Itemized so you can see where the difference comes from.

The typical agency
Weeks
to ship a change
  • SEO only — AI search is "on the roadmap"
  • Junior staff rotating across accounts
  • Monthly PDF reports
  • 3–6 month lock-in contracts
  • Weeks to implement changes
Berlin
Hours
to ship a change
10× faster
  • SEO + AEO — traditional and AI search, unified
  • Your own embedded senior operator
  • Real-time dashboards and audits
  • Cancel anytime
  • Changes deployed in hours, not weeks
metrictypical agencyberlin
Research-to-brief2 weeks2 hours
Technical fixes / week2–3 / month10–15 / week
First audit8h – 3 days40 minutes
Monitoring cadenceMonthly PDFEvery 24 hours
AI surfaces covered05+ (GPT, Perplexity, Gemini…)
§ 02Integrations

We work with whatever you already use.

Our agents plug into your analytics, search surfaces, CMS, and third-party vendors — not just ours. If you use it, we'll work with it.

Google Search
Search Console
GA4
Google Business
Bing Webmaster
Semrush
DataForSEO
ChatGPT
Perplexity
Shopify
WordPress
Magento
Webflow
Wix
Framer
Next.js
Claude
Gemini
and whatever else you use.
§ 03The person, not the jargon

So, what's an FDM?

It's the single person who owns your growth — strategy, execution, and results. Here's exactly what that means.

term
FDM
Forward Deployed Marketer

An embedded growth expert who works alongside your team — combining strategy, hands-on execution, and AI-native workflows to drive organic growth across search and AI.

Not a consultant

Consultants hand you a deck and leave. Your FDM turns the strategy into shipped work and owns the result.

Not an agency

Agencies sell execution capacity. Your FDM builds a repeatable growth system — not just a stack of completed tasks.

Not customer success

CS helps you use software. Your FDM is measured on growth, using software and agents as the means — not the goal.

The closest model is the forward-deployed engineer — embedded experts who drive outcomes and turn what works into systems. We applied it to inbound growth.

§ 04How we work

FDM leads. AI agents execute.

Our FDM owns the strategy. AI agents handle the volume work at machine speed. You get expert-quality at 10-person-team throughput.

01

Crawl & Audit

AI Agents

Full site and keyword universe mapped. Audit ready two hours after crawl completes.

02

Strategy

Your FDM

Your FDM builds a roadmap tailored to your business, goals, and competitors.

03

Execution

FDM + Agents

AI agents ship technical fixes, content, and optimizations in hours — directed and reviewed by your FDM.

04

Monitor & Iterate

FDM + Agents

Always-on tracking across Google and AI search. Weekly review with your FDM, continuous agent updates.

Not a rotating cast of junior staff. An FDM who owns your account — amplified by agents that never sleep.

§ 05Flagship case

6 months of agency work.
15 hours.

An e-commerce client ran a 2.5 million page catalogue across 6 countries. They had 12,000 soft 404s — pages returning a 200 status but serving nothing. Redirects had to stay within each country's site.

A traditional agency scoped it at 6 months and 600+ hours. Berlin's agents mapped the full graph, classified each broken URL, and produced a country-aware redirect report in 15 hours.

Same output. 40× less time. Done in days, not quarters.

Comparison
Pages audited
2,500,000
2,500,000
Broken URLs classified
12,000
12,000
Scoped delivery time
6 months
15 hours
Engineering hours
600+
< 15
Country-aware routing
Manual
Automated
§ 06Scope

Every channel of discovery, handled.

Every channel, optimized for both traditional search and AI discovery.

10× faster40-minute first auditAlways-on monitoring
channel 01

Keyword & Prompt Strategy

What people search and what people ask.

Mapping keyword opportunities for traditional search alongside prompt patterns for AI discovery. Intent, demand, competition, and feasibility — across both surfaces.

Ownership
FDM leadsAgents execute

Convinced? See what we'd do for your site.

A free SEO & AEO audit, scoped to your domain. Delivered by email in a few hours.

§ 07Receipts

They said it, not us.

Five clients. Same story.

“We tried two agencies before Berlin. Three months in, Berlin had shipped more technical fixes than either agency did in a year.”

Vinod K Tomy
CMO · Evoqins

“The first audit landed two hours after we handed over access. I had been told to expect two weeks. That was the moment I understood the product.”

Venkatesh Majji
Founder · Elephant Edge

“I was skeptical about "AI-powered" anything. But the FDM is a real, senior person who knows our business. The agents are just leverage.”

Dr. Meena Gnanashekharan
CEO · ReachPsych

“We're cited in Perplexity for every one of our top fifteen prompts. I've never seen a firm even measure that, let alone move it.”

Rhea David
Founder · BrandRep

“Cancelled our retainer with a top-3 agency the week we signed. Roughly ten times the output, and changes ship the same week. The math is the math.”

Apratim Ankoor
Founder · Wity AI
Sherin Thomas
founder
Who’s behind Berlin

Sherin Thomas

Built by Sherin — ran an SEO agency for 3 years, AI engineer since 2016, author of books on AI infrastructure, on the founding team that shipped RedisAI.

3 yrs
Running an SEO agency
10 yrs
AI engineering
2 books
On AI infrastructure
RedisAI
Founding team
§ 08FAQ

Common questions.

The ones that come up on every first call. Pre-answered.

SEO is a long game. Most clients see measurable improvements within 3–6 months. Realistic expectations set during onboarding.

Agents begin the initial audit within 48 hours. First report and action plan within the first week.

Two hours after the initial crawl completes. Crawl time depends on number of pages.

Those are tools — they hand you data and reports, and you (or your agency) do the work. Berlin is a service. You get a senior FDM (Forward Deployed Marketer) who owns your strategy, and agents that execute it. We use tools like these internally alongside our own. You don’t manage them; we do.

Every account runs on shared playbooks, crawl history, and strategy documents — not tribal knowledge in one head. If your FDM moves on, the next one onboards from the existing context within a week and you keep going without a reset.

You do. Everything we produce — content, reports, dashboards, keyword research, redirect maps — is yours. If you ever leave, you take it with you.

We work with SaaS, e-commerce, marketplaces, and B2B services from seed-stage startups through mid-market. If we’re not a fit for your situation, we’ll tell you on the first call — we’d rather decline than take on work we can’t do well.

Whatever works for your team. We can ship directly if you give us CMS or repo access. We can open PRs for your engineers to review. Or we can hand off prioritized change lists for your team to execute. Most clients start with one mode and loosen it as they build trust with us.

§ 09Resources

Following along, not ready to engage?

Track how we think, what we ship, and what we’re learning. No funnel, no gate.

LinkedIn
@hhsecond

Founder notes on what we ship, what we learn, and what the AI-search shift is actually doing to SEO.

r/agent_seo
reddit.com/r/agent_seo

A community for operators figuring out SEO and AEO together — playbooks, post-mortems, and questions in the open.

Sherin Thomas
A note from the founder
Sherin Thomas

I'm an AI engineer who spent the last few years running an SEO agency on the side. I've felt both sides of this problem — the agencies spending weeks on work that a properly built AI agent can do in a morning, and the founders stuck waiting because there's nothing better.

Berlin exists because that gap shouldn't exist anymore. The tooling is finally good enough to do agency-quality work without agency-scale timelines — if someone actually builds it instead of bolting an LLM onto the side of an existing agency.

I personally take every initial conversation. You won't get a BDR, a qualifying form, or a four-stage funnel before you talk to someone who can actually answer your question.

More output, more speed, more time to focus on what matters. Outperforming any AI tool on the market — and we'll back that up.
~ 20 min · no slides · me on the other end