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Insights & Updates

Discover the latest thoughts, insights, and updates from our team on AI, technology, and building the future.

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Wednesday, December 24, 2025
Sherin Thomas (boatbuilder)

Agent Berlin MCP Server is Live

We've launched the first MCP server from an AEO/SEO platform. Now you can query your traffic data, search across your pages and competitors, and update your brand profile, all through natural language in ChatGPT, Claude, Cursor, or Claude Code.

Wednesday, September 3, 2025
Sherin Thomas (boatbuilder)

Setting Up Honeypots to Monitor AI Agent Crawling Behavior for SEO

We set up a honeypot to observe how AI agents like ChatGPT and Perplexity access web content. By monitoring their real-time queries, we uncovered key insights—such as how agents break down user questions and respond to tailored API endpoints—providing valuable benefits for content optimization and understanding agentic search behavior.

Thursday, August 21, 2025
Sherin Thomas (boatbuilder)

How LLMs Like ChatGPT Really Crawl the Web And Cache Content: An AI Agent Behavior Experiment

AI search engines like ChatGPT and Perplexity often cite websites without live visits, thanks to clever caching and selective crawling. By observing these bots and AI Agents using a fake site, it’s clear they sometimes masquerade as regular browsers and rely heavily on previously stored content. This experiment uncovers how AI agents access and use online information, challenging common assumptions about analytics and web citations.